March 6, 2020 No Comments Branding, Our Blog Valentine Mwansa

Writing a company profile that convinces people to do business with you takes time and is something you have to think about, lucky for you, we have highlighted the key things you need to have in your company profile. At Visualize Solutions we pride our self in designing company profiles that help our customers get more clients for their business.

The Executive Summary

Tell a story about how your company began and a general overview of your company’s operations.

Your Company Mission

mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate (Entrepreneur encyclopedia)

Here are some examples from famous brands:

  • Apple Inc.:  “to bringing the best user experience to its customers through its innovative hardware, software, and services.” 
  • Google: “to organize the world’s information and make it universally accessible and useful.”
  • Cavmont Bank: To provide tailored, convenient banking products and services through outstanding customer service.
  • Trade Kings: To increase efficiency and capacity in manufacturing facilities ensuring Trade Kings is the most cost-effective FMCG manufacturer in the region.

The Vision of the Company

A vision statement is a declaration of an organization’s objectives, intended to guide its internal decision-making

Tell people what your objectives are, tell them why you are in business. A vision will make people understand your company’s purpose.

Here are some examples from famous brands:

  • Zanaco: To be a world class universal bank serving retail, public sector, corporate, commercial, food and agriculture as well as SMEs.
  • Atals Copco: to become and remain First in Mind – First in Choice of our customers and other stakeholders
  • Multichoice  Africa : Our aim is to provide customers with more of their favorite content at great value via the DStv and GOtv platforms on which we offer original content from our production houses, M-Net and SuperSport.
  •   Trade Kings : To provide market-leading, high quality brands at an affordable price.
  • Cavmont Bank: To be a world class bank rated amongst the best in Zambia with a focus on partnering with all our stakeholders.

Product Description:

This is where you list your core business activities. Put it in clear simple terms what your main business is. For example if you are an electrical and mecnsahncias service ,you would include all the following under electrical eneginneri services :

  • Design, installation,testing and commissioning of overhead transmission lines.
  • Wiring of residential hopuses and buildings.
  • Supply of eclectrical compnents and tools
over head power lines
Photo by Raisa Milova on Unsplash

Management Team/Human Resources

Include the key people in your company and their roles. You can list your CEO or director, your marketing and sales executive, your customer relationship manager, etc

Key Manufacturer you represent if there is any

For example if you supply cables you may include ZAMEFA , Neelkanth etc. This segment is important because it shows that you are the official distributor and thus people are more likely to trust the goods your sale.

Customer portfolio

On this segment you write the names of the notable brands you have worked with. For example, if you are an electrical engineering firm and you were once contacted by ZESCO to install electrical transformers. You should put it in this segment. Showing your customer portfolio is important because it helps to build trust and is also social proof.

If you need a professionally company profile give us a call today on +260 212 261 807 or send an email to valentine.mwansa@visualizesolution.com.
Visit us at Building 1,ECL Business park, Independence Avenue, Parklands, Kitwe.

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About The Author
Valentine Mwansa Social Media Specialist | Web Content Developer | Music Producer I am really passioante about tech, business and music

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